In a bold move, Strike, the Bitcoin-focused payments firm led by CEO Jack Mallers, has announced its plans to expand its app to over 65 countries worldwide, from the current base of the U.S. and El Salvador. The announcement was made at the Bitcoin 2023 conference held in Miami Beach, Florida, on Friday.
The Strike app leverages Bitcoin and Lightning, a secondary network for faster and cheaper bitcoin transactions, to provide global payment and cross-border money transfer services. With a brand new user interface, the app also allows users to hold funds in bitcoin (BTC) and tether (USDT).
According to Strike, the expansion will significantly increase its total addressable market to almost 3 billion people. Manuela Rios, Strike’s vice president of product, said in an interview with CoinDesk that the company’s end goal is to address the 7 to 8 billion people in every single country.
The new user interface will feature a seamless onboarding experience, something the company has been working on for years. Rios explained that while the design of apps in the United States is gorgeous, unfortunately, the same cannot be said for apps downloaded abroad.
The expansion will see Strike pushing into new markets in Africa, Latin America, Eastern Europe, Asia, and the Caribbean — from Antigua and Barbuda to Vanuatu and Zambia. This move will make Strike a significantplayer in the global payments industry, bringing the benefits of Bitcoin and Lightning to a much wider audience.
The Benefits of Strike’s Bitcoin Payments App
The Strike app offers several benefits to users, including:
- Global payments: With the app, users can send and receive payments from anywhere in the world, instantly and securely.
- Cross-border money transfers: Strike’s Bitcoin and Lightning-powered platform enables fast and low-cost cross-border money transfers, without the need for traditional intermediaries such as banks.
- Hold funds in Bitcoin and Tether: Users can store their funds in Bitcoin (BTC) and Tether (USDT), providing an additional layer of security and flexibility.
The Future of Strike’s Bitcoin Payments App
With its latest expansion, Strike is poised to become a major player in the global payments industry. By leveraging the power of Bitcoin and Lightning, the company is providing a fast, cheap, and secure alternative to traditional payment methods.
As more people around the world adopt cryptocurrencies, it’s likely that demand for Strike’s app will continue to grow. And with its focus on user experience and seamless onboarding, the company is well-positioned to capture a significant share of this market.
Frequently Asked Questions (FAQs)
What is Strike?
Strike is a Bitcoin-focused payments firm that offers global payment and cross-border money transfer services using Bitcoin and Lightning.
Where is Strike currently available?
Strike is currently available in the United States and El Salvador.
Whatare the benefits of using Strike’s Bitcoin payments app?
The benefits of using Strike’s app include global payments, cross-border money transfers, and the ability to hold funds in Bitcoin and Tether.
How many countries will Strike expand to?
Strike is expanding its app to more than 65 countries, covering markets in Africa, Latin America, Eastern Europe, Asia, and the Caribbean.
What is Strike’s ultimate goal?
Strike’s ultimate goal is to provide global payment and money transfer services to the 7 to 8 billion people in every single country.
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